Selling Your Midcentury Modern Home: Common Mistakes to Avoid in Denver
Midcentury modern homes are highly sought after in Denver's real estate market, and when working with an excellent agent who specializes in these homes, they can sell for about 5-10% more than the surrounding neighborhood. But selling one can be challenging if you don't know what you're doing. To help you avoid common mistakes and maximize your home's value, we've put together a list of tips for selling your midcentury modern home in Denver.
1. Failing to Highlight the Home's Unique Features: Midcentury modern homes are known for their unique design features, including open floor plans, large windows, natural original features, and sleek lines. Make sure to highlight these features in your marketing materials, including photos and property descriptions.
2. Neglecting Necessary Repairs and Updates: Buyers are looking for a turnkey property, so it's important to make necessary repairs and updates before putting your home on the market. This includes fixing any plumbing or electrical issues, updating an old roof, upgrading appliances (if they aren’t cool and retro - then keep them!), pulling out old, gross and crusty carpeting, etc.
3. Overpricing the Home: Overpricing your midcentury modern home is a common mistake that can result in your property sitting on the market for too long. Work with your real estate agent to determine a fair market price based on comparable homes in your area and the condition of your property.
4. Not Staging the Home: Staging your midcentury modern home can help buyers envision themselves living in the space. Hire a professional staging company or work with your real estate agent to create a clean, clutter-free, and stylish interior. Mid-Century Modern homes typically call for a mid-century modern specific stager and not just any furniture will do. We can connect you with one.
5. Failing to Market to the Right Audience: Midcentury modern homes have a specific niche audience of buyers who appreciate the unique design and architecture and aren’t just looking for the right bedroom and bathroom count in the neighborhood. Make sure to target your marketing efforts towards this audience by advertising in design publications and on social media platforms that cater to midcentury modern enthusiasts. We also do this for you when we work with you as your agent, as we already have this social presence online.
6. Ignoring Curb Appeal: The exterior of your midcentury modern home is just as important as the interior. Make sure to enhance your home's curb appeal by cleaning up the landscaping, adding fresh paint, and updating the front door and lighting fixtures.
Selling your midcentury modern home in Denver doesn't have to be stressful if you avoid these common mistakes. By highlighting your home's unique features, making necessary repairs and updates, pricing it correctly, staging it effectively, targeting the right audience, and enhancing its curb appeal, you'll be well on your way to a successful sale.